Aynura Hasanova

12 January, 2023

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What is Social Media Marketing?

Social media marketing is the visible face of your business on social networks. Today, the number of social media users is 5.2 million. This is 50.7% of the country's population. Social networks include Instagram, Facebook, LinkedIn, Twitter, TikTok, YouTube, WhatsApp, etc. Advertising and marketing activities on these social networks are Social Media Marketing. In recent years, social media users have increased by 900 people. It is reported that 1.6 million people use Facebook in Azerbaijan. In our country, 31.7% of the Facebook advertising population are women, 68.3% are men.
 

Does Social Media Matter for Marketing?

Based on the number of social network users and their activity, we can estimate how important social media is nowadays. When a user is interested in any product or service, he first searches on social networks. For this reason, having a social network profile of your business is an advantage for you.
 

Which Social Media Platform is Right for Your Business?

Social media platforms have different audiences and content. For example, Facebook is used to get more information, follow news, LinkedIn is a more official platform, and job seekers and business promoters are active on this platform. Instagram and Tiktok are more fun. Both businesses attract the user's interest with different contents and enjoy sharing people's daily life. The concept of Youtube is a little different from others. So, YouTube contains music, movies, vlogs, and educational videos. For this reason, you should be careful when choosing the right platform for your business. You need to distinguish which social network your target audience is on. For example, if you have a business like clothing, gold, flower salon, sweets, etc., the most suitable platform for you is Instagram and Tiktok. With an interesting and attractive concept, you can attract the interest of the user and increase your sales.

How to build a social media strategy?

The rules of Social Media Strategy are very important for your business. So, no matter what platform you are on, planned sharing, research, and advertising will have a positive impact on your sales and development. When creating a social media strategy:

Which social network should you be on?

• Which social network are you on?
• Target population analysis
• Advertising budget design
• Content determination
• Activity

How to analyze our target audience in Social Media?

You can specify whether your product or service is more suitable for men or women, age, region, interest, education, etc. You can also use A/B tests to determine which type of ad works best for your audience. Also, after these tests, you can set a more accurate budget. For example, if you have a store selling children's clothes or toys on social networks, your target audience should be parents. More preference is given to mothers here. Another example is if you have a restaurant page, then you can be more successful if you advertise in Baku and, most importantly, for people living in areas close to the restaurant. If you have an online store and your delivery is within Baku, it does not matter if you advertise for areas outside of Baku.

The benefits of collaborating with social media influencers
Another branch of Social Media Marketing is Influencer advertising. But here you have to be careful while choosing an Influencer. The compatibility of the influencer's target audience with your product, whether they have a real or unrealistic target audience, their relationship with the audience, etc. should be taken into account.

By entrusting the advertising of your business on Social Networks to professionals, you can increase your sales and promote your brand. Contact us for more effective results and higher sales.