It is an indispensable element of advertising, marketing and communication, which we can define as the art of demand generation. Companies that want to make a profit by selling their products and services must allocate a serious budget for advertising. In the rapidly changing marketing rules, the competition is getting more and more intense. Advertising, which is an important means of communication between the consumer and the producer, aims to motivate the consumer to buy the product by providing information about the product.

Television is the most effective media in reaching the masses with different socio-economic structures. According to research, television advertising, which is the fastest way to reach the target audience, is more effective than other forms of media. Although it is the most expensive among other mass media, still large companies actively use television advertising to convey the message to the target audience.

In television commercials, messages must be delivered with action to capture the interest and attention of viewers. In TV commercials, the script is very important. Many elements such as colors, music, actors used in advertising films are selected with special care. More persuasive TV commercials can create a buying sensation in viewers.